Earnings Alpha
#1 Ticker to Watch This Week
(Nasdaq: GIFT)
Hey everyone,
Giftify (NASDAQ: GIFT) had a pretty interesting setup into the end of last week, especially after reporting earnings.
Price has been holding inside a tight range, and with the way it’s been reacting around key levels, it felt like a good time to take a closer look at how things are shaping up from here.
What came out last week
GIFT reported its full-year 2025 results, and overall, there were some meaningful improvements across the board.
The biggest thing that stood out was the growth in overall activity. Gross billings came in at $154.7 million, up over 27% year-over-year, which shows that transaction volume across its marketplaces is still moving in the right direction.
Gross profit also climbed to $15.5 million, with margins expanding by 380 basis points, pointing to better efficiency in how the business is being run.
At the same time, the company continued tightening up operations. Total operating expenses were down about 18%, and net loss narrowed by more than 44%, bringing the company much closer to breakeven on a modified EBITDA basis.
One thing that might stand out at first glance is the drop in net sales, but that mainly reflects a shift in how transactions are being recorded. More of the business is now being recognized on a net commission basis, rather than showing the full transaction value.
So while the top line looks lower, the underlying activity and structure of the business are actually improving.
Management also leaned into that point:
“2025 was a year of meaningful operational progress for Giftify. The growth in our marketplace activity, combined with disciplined expense management, demonstrates that our strategy is working.”
They also highlighted the shift toward a more efficient model:
“The shift toward agent-based transactions is a deliberate evolution that improves our capital efficiency and risk profile.”
So overall, the takeaway here is that the business is becoming more efficient while still growing, and now the focus shifts to whether that progress continues into 2026.
What I’ll be watching
From here, there are a few things I’ll be keeping an eye on as the story continues to develop.
Continued progress toward EBITDA breakeven
Growth in overall transaction activity (gross billings)
How the shift toward agent-based transactions continues to play out
Any updates tied to the Takeout7 integration
At the same time, I want to see how price continues to react around the levels we’ve been watching.
What I’m seeing right now
GIFT closed last week at $0.90, which puts it right in the middle of the range we’ve been watching.
Last time we looked at this, it was trading around $0.79, with $0.85 as the first level to pay attention to.
Above that, we had $0.95, and now that price has worked its way into that range, the next area I’m watching is around $1.00 to see if it can start pushing toward $1.20.
Over the past few sessions, price has mostly held between:
$0.85 on the downside
$0.95 to $1.00 on the upside
which lines up closely with what we were watching before.
As price started working higher into that upper range, volume also began to pick up a bit, with activity moving from around 50K–70K shares earlier in the week to roughly 125K shares on March 18 during one of the stronger pushes.
Since then, volume has stayed pretty consistent, mostly in that 60K to 90K range, as price continued to move around these levels.
Before we wrap up
As always, take some time to go through the company’s filings, press releases, and any recent updates just to stay familiar with what’s been going on.
I’ll be back Friday with another weekly wrap up, so make sure to be on the lookout for that.
And if you’re keeping up with March Madness, I hope your bracket’s not holding up better than mine.
Sincerely,
Brandon Parks.
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